CONFIDENCE IS THE BEST OUTFIT: OUR MISSION IS TO CREATE IT, SIMPLY AND SUSTAINABLY.

LOOKS THAT CREATE POSITIVE CHANGE

LOOK GOOD, FEEL GOOD, DO GOOD.
THE WAER SYSTEM MAKES IT EASIER TO LIVE THIS MANTRA.

Life gets busy. You’re out there every day trying to make a positive impact on the world. That doesn’t leave a lot of time for choosing what to wear. Waer understands all that. That’s why we’re committed to creating positive change. You can trust our ethically and sustainably sourced clothes. They’re durable and high-quality to ensure less textile waste is added to the planet. Once our clothes get to you, they will have you looking right, day or night, whatever scenario you find yourself in. Waer’s labeled collections tell you which items pair well together, knowing you look good will create a positive change in your outlook. You will be armed with the confidence to go out and perform your best.

Everyone enjoys looking good and feeling confident, and a lot of time is spent on making it happen, but our time, not yours. Our purpose is to help you be the best possible version of yourself. Feeling good commands respect, and that’s really positive and empowering.

BE THE BEST VERSION OF YOU

MAKE LITTLE CHANGES TO YOUR DAILY ROUTINE THAT ARE SIMPLE BUT SIGNIFICANT

Every idea starts with a problem. Ours was simple: Guys aren’t crazy about browsing for clothes and coordinating outfits, and, quite frankly, have more important things to focus on. Our solution was simple: Identify what’s important and eliminate the rest. Inspired by the feedback and frustrations of our friends and family members, we developed a unique system. It tells you which items of clothing pair well together. Your dressing routine will be simple but significant and you’ll never have to worry about whether you look good. You’ll know you do. With Waer, guys can embrace simple, daily habits to look good, feel confident, and perform their best everyday. As Plato said, “The first and greatest victory is to conquer self.” When you step out the door sure of yourself and what you can achieve, there’s no stopping you.

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PURPOSE IS AT THE CORE OF EVERYTHING WE DO

Our Founders

ANDREAS
CEO

Favorite article of clothing by Waer
Green Bomber with Hoodie

Favorite place to travel
The Greek Islands

A cause that means a lot to me
Human Rights

Fun fact about myself
Pigs are my favorite animal

MARIA
PRESIDENT

Favorite article of clothing by Waer
Rose Sweater

Favorite place to travel
Cyprus

A cause that means a lot to me
Empowerment through education

Fun fact about myself
I grew up on the island of Cyprus

CHRISTOS
HEAD DESIGNER

Favorite article of clothing by Waer
Shadow of a Rose T-Shirt

Favorite place to travel
Hawaii

A cause that means a lot to me
Tiger conservation

Fun fact about myself
I can do a backflip

HOW WAER WORKS

We design our labels by creating clothing items that go well together. Each label has coordinating looks perfected for any setting, so you can always be the best version of you.

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WAER PRODUCES QUALITY CLOTHING

Our partner factory is a certified manufacturer of Seaqual garments, an initiative developed to reduce plastic waste in the ocean by making products containing upcycled marine plastic waste.

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A LABEL WITH A PURPOSE

STYLE FOR THE BEST VERSION OF YOU